Sometimes there are alternatives, but they're not necessarily viable alternatives. That's the importance of having things that work and being able to have some choices.
In terms of information, I think communication is hugely important. All of the witnesses have spoken in one way or another to that importance. Certainly, one of the things we've seen, particularly on the pollinator file over the past number of years, is how information has become more widely available and shared. Even as interest was mounting and there was a lot more media interest and so forth around the matter, you could talk to some beekeepers, large and small, who weren't having the issues or the losses being faced by some others. In part that was due to availing themselves of information that was available. I think a lot of the tech transfer and the good old-fashioned extension work that we're starting to see go on is going to be highly valuable in how things are managed going forward and the successes that will be gained.
As I indicated in my comments, it's a growing industry, so there are a lot of opportunities, not only for the producers but also for the beekeeping and pollinator communities.