In Growing Forward 2...and it's an issue we hear about a lot from the sector as well: rejuvenation of the sector, renewal of the sector, bringing in that next generation of farmers. I think farmers face a lot of those challenges. Their kids don't want to necessarily live on the farm; they want to move into the city.
We're working a lot with the the provinces. A lot of the programming which supports that happens at the provincial level through the Growing Forward 2 framework. Provinces have agriculture in the classroom. They want to raise awareness of the agriculture sector for a number of reasons. Part of it is to attract the next generation of farmers and gain interest in it, but it's also to connect the urban population to agriculture, because they often find there's a disconnect. People are interested in the food, but they're not as aware of how it's produced. I think there's a dual purpose to raising awareness of agriculture. It's partly to bring new entrants into the sector, but also to connect the general population to agriculture.