I think the big thing to go back to is that it's complex. Selecting for one trait relative to feed efficiency, which Bryan would like in a feedlot, may have implications on reproductive failure, and we operate in very different environments.
I see the value of genetic modification and selection for certain traits to speed up current breeding processes, but the industry itself has an incentive to be very careful in this area. If we select for something in eastern Canada, that can have dramatic consequences in a western Canadian production environment, which is a very different environment.
Ultimately, we recognize that our production system isn't going to change substantially. The Canadian beef industry has the advantage that our cattle spend the majority of their time on grasslands, and that's something pork and poultry can't do, so there's benefit there; but that environment means we're not going to see huge potential for genetically modified meat. It's more about how we use genetics to enhance our system.