I think the one interesting point, and I'll let Bryan speak a bit on this, is that when you look at genetically modified corn or some of the other products, in many cases you have to use far less pesticide and herbicide on that crop. You're actually improving the end product and what's going on because, based on the breeding, they are more disease-resistant.
I'll be honest: unfortunately marketing is marketing. It's not fact-based, and it's having a huge negative impact on industries like ours. We need to move forward in working with those end-users more proactively, as we have with McDonald's and others, who are coming to the table and asking how we can do this together. It's not fact-based at this point. I will say that in terms of genetic modification, there are positive outcomes in some cases like that, where it's actually resulting in lower pesticide and herbicide use.