I'll use the example of corn production in the States. That is a wonderful innovation. The yields have increased significantly over the past 20 years.
In western Canada, our cereal grains haven't had that same kind of increase, primarily because Canada is a small market. Barley is a very small market on the world stage, so companies do not invest in those types of products the same way they will with corn, which is used nationally. By producing greater amounts of corn, they have reduced their cost of feed going into the animal, which has then put Canada at a competitive disadvantage against the American market. We are trading a commodity across the border, and it is a commodity, so the price that is set is a North American price that we have to compete against.
One of the things that producers are running into is that they are not going to be competitive, in terms of costs, in the long run the way they're going, compared to the situation in the American market. From a consumer point of view, I would say that the utilization of those technologies has resulted in a lower price of beef being maintained, which we wouldn't have seen if we hadn't used them. Obviously, if we had been able to produce corn and use less land to feed the same animals, we'd be bringing our overall cost of production down.