I don't know why, but maybe it's because I can turn my brain off and watch TV for a couple of hours.
You know, though, a lot of those B movies are based on fears about GMOs. Sharknado, I would assume, is based on that somewhere down the road. I'm going to go down that route to try to alleviate some of those fears.
You've talked about the processes you go through in improving these products. We've seen it done in canola. You've talked about the importance of that for the canola market. It used to be that if you grew a 30-bushel canola crop, that was pretty good, and if you grew a 45-bushel canola crop, you were lying, but now, if you don't grow a 55- or 60-bushel canola crop, then you're not a good farmer.
It's amazing how that new technology has increased our productivity and also has reduced our water consumption, our chemical usage, and soil erosion. The economic and agronomic benefits are phenomenal.
Now I see this in the animal sector. It is exciting, but it is a little nerve-wracking for people if they don't understand the science and what goes in behind the science, and if they don't have comfort in knowing that the proper systems have been put in place to make sure that when it hits the table, it's safe to eat.
Also, in the animal sector, I think people also want to know what the environmental implications are. I'll use the example of the fish that you brought up here. As they are being developed and produced, if one were to escape and get into the ocean, what would that mean? What would that impact be?
Can you give us some background? I'll start with you, Paul. As you go through the process, and as somebody presents an idea to you in terms of doing a GMO fish or a GMO cow, what are the prerequisites before they even get started in doing the science?