Again, it comes back to you having made those considerations. I wish we had a budget to promote that and show people just how thorough you are, because I know it's very thorough.
I'm going to you, Andrea. I hope you don't mind me using your first name. I'm a very informal person.
When you see a new product coming to the market here in Canada, how do you look at it and see what the impact will be on our trade partners around the world? Is it going to be mixed with other foods and food products, or used as an ingredient? How do you evaluate that process to ensure that we don't do something unintentionally?