Thank you, Mr. Longfield. It was a fulsome discussion and I really appreciate that.
I see a blank at the bottom of the page, and I think that's for the chairman to maybe have two or three questions, if that's open to the committee.
First of all, I want to say thanks for the detailed and the complete breadth of the questions the committee has been putting forward. I want to expand a bit on a couple of them.
In terms of the approval process that is undertaken in any GMO—in this particular case we're talking about animal—the basic principle takes us back to 20-plus years of approval processes. You mentioned earlier that it is a seven-to-10-year window to meet not only the preamble but the registry part. Could you tell us how that compares to the approval of a conventional product? For an example of that we have to go back to seed production, quite honestly. Is it more stringent? Is it about the same length of time? Is it a shorter time?
For everyone at the table here, quite honestly we're trying to figure out how we are going to build the confidence of the consumer out there. That consumer is largely the consumer who puts whatever it is on their plate, but actually it's much broader than that. If you don't have the consumer as a producer onside either, then we have to make sure that their marketing opportunities are filled.
Maybe you can help us with that question.