Certainly it's bad business to produce unsafe products. You're not going to be around very long if that's what you're doing. That's paramount.
You heard about the 20-year experience with the AquaBounty fish, and all the other companies are the same. They take a long time to bring that innovation to the marketplace. It goes through safety and efficacy tests internally, but then it has to go through a number of regulators, and you have to recall that most of the marketplaces for these innovations are not Canada. Canada represents a very small percentage of the global marketplace. You're producing these for a global marketplace, and so you have to go through a number of other regulators, predominantly in the U.S. but obviously in Europe as well, that also have their own processes and standards in place. That is a huge part of it, and I think that is where the industry absolutely has to make sure the product is as effective and as safe as possible before it gets to market, to make sure that everybody feels comfortable and knows that those products are safe to consume.