I think the advantage of this technology to the consumer is that it can bring more fish to market quicker. In standard genetics, to quote a Norwegian genetics scientist, to double the growth rate of an Atlantic salmon takes approximately six generations of four years. That's 24 years. AquAdvantage did it in two. That's a tremendous improvement over our ability to rapidly produce food in a world that is becoming highly unpredictable due to global warming and climate change.
In terms of the application of the technology to meet those demands, the market will demand food, and the fastest way we can produce it, I think, is the way we want to go.