Thank you. I think this is a really important question, because we have heard a lot about this question of consumer confidence and the role of Canadian regulators in bolstering consumer confidence.
It's been 20 years that over 80% of Canadians have wanted labelling. It does then appear that it's not just a matter of the Canadian government communicating about the regulatory system to Canadians. In fact, there needs to be concrete change to the regulatory system to improve it so that it is in fact more stringent and more transparent. In that transparency, in that increased and improved regulation, then I think we would see improved confidence. I would say that would not remove, also, the demand for mandatory labelling.