Have you done a market analysis to see if the Canadian consumer is willing to buy or is looking forward to buying salmon? Have research and polling been done on that?
When you go to a supermarket and it's not labelled, you kind of don't know what you're buying, but if it is labelled, maybe Canadians would be a little bit more hesitant. Have you done a market analysis to see if Canadians are willing to buy your products? If so, can we see it?