Ms. Salmon, as I mentioned, I think the issue comes around to marketing. You said that there's a resistance among the retailers and consumers, and yet when we go through the regime.... You talked about the scientific regime or the approval regime, or some of it, in terms of conventional as opposed to GMO being very complex, or confusing, or frustrating maybe in terms of the conventional, and yet when we talk to Health Canada, Agriculture Canada, CFIA, the approval process for GMO is much more rigorous than for conventional, because it has to bring in those environmental and food safety issues.
I don't understand why a marketing agency or a retailer would not give options of conventional, wild, or GMO. We do that in conventional food products. We do it in terms of organic food products.
What are your thoughts about this? I believe this is an industry issue. How does an industry come together to meet the demand? You're saying two meals per week.