On this issue, when the government plays a role in non-mandatory labelling—and we have heard about this with Health Canada, Agriculture and Agri-Food Canada and the Canadian Food Inspection Agency—it looks at the veracity of these comments, whether it is true that these products contain no GMOs.
Reference is often made to a third party. This is how the government intervenes, but it lets the companies market their products or do their own marketing. It only checks the veracity of the comments on the labelling to determine whether it is true or not, but its opinion is still based on a third party. So the government does not make labelling mandatory, but it regulates in a way to determine whether the product would lead consumers astray.
How much time do I have left, Mr. Chair?