It's an interesting question, because there are certainly pockets of the population that are critical of the industry simply because it's new and unfamiliar. I mean, 35 years isn't a long time compared to agriculture. Certainly, there has always been a very quick acceptance in the marketplace, because the product is high quality, and that was received positively very early on.
In reference to the last question, we still have a job to do and continue to focus on consumer information about our industry: how we farm, the best practices we use, and the fact that our industry is well grounded in science and that all our salmon farming companies in Canada are certified to a global standard, so they have gone beyond the regulatory bar and meet a global standard.
We are still involved in getting that information out because, as you say, a 35-year period is actually quite fast to have consumers embrace a new industry, so we continue to do that consumer information education piece.