Good morning, everyone, and thanks very much for the opportunity to share our recommendations around the agricultural policy framework.
I'd like to take just a second to talk about who the Canola Council is. We are a value chain organization. We represent Canadian canola producers through organizations such as the one Mr. Halstead represents, as well as the crop input suppliers and seed developers, the processors that crush canola into oil and meal, and the exporters who bring canola seed to our customers around the world.
Our industry has a plan to meet the world's growing appetite for healthier oils and protein. The plan is called “Keep it Coming 2025”. It's unique in the agriculture industry in that we have the entire value chain working together to have a strategic plan that's very specific and very measurable, similar to what companies do.
Our goal is to meet the growing demand for healthy oil and proteins through increased sustainable production and yield improvement in achieving 26 million metric tons by 2025. Just to give you a comparison, when we set out this plan, agriculture was producing around 15 million metric tons.
While our industry is working hard on achieving these goals, the government really has a key role to play. The agricultural policy framework is the cornerstone of how the Government of Canada facilitates growth and profitability in our sector.
I'd like to focus my comments around two recommendations, both of which have been touched on by Mr. Halstead, but maybe we'll go into a little more detail and give you some specific examples. The first is the need to continue the key priorities of Growing Forward 2 that are facilitating growth and prosperity. The second is to make sure that we're adequately funding both the existing priorities and the new priorities that the government is considering.
Our first recommendation is that the new policy framework continue the valuable programs supporting research, market development, and market access. I'd like to share with the committee how these priorities are driving innovation in our sector, as well as growth and profitability.
Let's look at innovation and research. These are two things that really define the story of canola.
Canola was developed in Canada from federally funded research in the 1970s. Since then, the private sector has picked up the ball in variety development and joint investment in research that has helped producers significantly improve their yields, increase their profitability, and reduce production risk from pests and other stressors, all while increasing the sustainability of the crop. Industry and government investment has also uncovered valuable properties of canola products that have increased market demand. Those properties are key to our market development programs globally.
The agri-science cluster is an example of a program in Growing Forward 2 that supports innovation and really creates tangible results. Through the cluster program, government support encourages industry investment through the Canola Council in agronomy research, which supports the entire production base, as well as research on the nutritional benefits of canola oil and meal.
For example, research projects focusing on pest and disease management are looking at how to prevent canola from being destroyed by insects. Without proper management, insects can destroy a field in a matter of hours. We're also funding research on how we can better manage problem insects with other beneficial insects, and it's showing us how beneficial insects can really help in managing the pests and the production challenges.
In addition to enabling valuable research, the cluster program has also helped us share research results through the canola research hub, so that farmers and agronomists can make better management decisions. It's really putting that leading-edge technology within immediate access of the canola industry. The cluster program has created knowledge and put it in the hands of farmers so they can improve their decision-making, and it's an idea that's being picked up by many other crop sectors.
The canola industry as a whole has benefited from a more stable, resilient, sustainable, and productive crop. Canada has benefited by encouraging the industry investment in priority research that has improved our productivity.
It's not just about growing the crops, though; it's also about getting the most value for them in the international market. I did touch on that before in terms of the investment that is uncovering the nutritional and feed properties of our product.
More than 90% of our crop is exported as seed, oil, or meal. This was worth more than $8.9 billion last year, more than three times the value of a decade ago. Our exports are bringing value from international markets to drive growth here in Canada.
In order for industry to thrive and to create more wealth and opportunity, we need to stay competitive with other exporting countries. This requires a stable and open trading environment, with opportunities to showcase the value of canola. Federal leadership to improve market access, both through the programs and through the market access secretariat, which Mr. Halstead referenced, is essential for continued competitiveness.
Through the AgriMarketing program of Growing Forward 2, government support encourages industry investment to improve our access to international markets and to develop markets with potential growth. Under this program, our market development efforts have increased awareness of the value of canola oil and meal in our target markets. We have established a canola oil promotion program in China and Korea that has helped to increase our exports to these markets by $850 million per year over the last five years. It's helped us do things such as bringing food writers and chefs from China and the U.S. to prairie canola fields to show them where the canola comes from and to connect them with our crop.
On the market access side, the AgriMarketing program has helped us maintain and grow our access to international markets such as China. Nobody has heard about any issues we've had with China lately, I'm sure. Just recently, government and industry efforts achieved stable access for canola seed to China until 2020, and that's a $2-billion-a-year market. The AgriMarketing program helped us do things such as host Chinese regulators on incoming missions, fund the research work that drove the results of that agreement, and work on the ground in Beijing towards a solution. The success we achieved by getting stable, science-based canola trade with China shows the importance of that program continuing.
Our success with China is also a testament to the Government of Canada's commitment to science-based rules of trade. The Prime Minister, the trade minister, and the agriculture minister were all important in achieving this success.
Support for resolving market access issues must continue, including adequate resources for the market access secretariat of Agriculture Canada and other government departments, such as the Canadian Food Inspection Agency, that support our international trade efforts. Again, that was a key department in helping us through this recent effort with China. As we look forward to the next policy framework, there's an opportunity to continue the valuable Growing Forward 2 programs supporting research, market development, and market access.
New priorities for the policy framework have also emerged, such as increased attention to value-added processing, as well as the environment and climate change. Our second recommendation is to ensure adequate funding for both the existing priorities and new priorities.
Let's look at value-added processing. The canola sector has shown incredible growth in value-added. Over the last decade, the industry has invested more than $1.3 billion in processing plants—either expansions or new builds—increasing the amount of canola processed in Canada by 150%. While there are opportunities for the framework to facilitate research and innovation that helps processors stay competitive and create jobs in Canada, additional priorities really shouldn't take away resources from the current programs that are having such a positive effect.
In closing, canola shows how innovation can drive growth by meeting international demand. The federal government has a key role to play in the next agricultural policy framework by supporting the key priorities of research and innovation, market development, and market access. By ensuring adequate funding for both existing priorities and new priorities, the next ag policy framework will help the sector continue to create growth and opportunity.
Thanks very much.