Yes. Certainly, consumer attitudes toward GM and biotechnology are a challenge. You see the public swayed by a really nice meme on the Internet and ignoring years of research and studies. I think we need to do a lot more in terms of getting the message out, not only about the safety of the products but also about the environmental impact they have had and the improvement in sustainability.
We recently released a study on biotechnology ourselves, and that speaks to the positive impact it has had on our industry.