Some of the data that I talked about was really focused on the farm community. We have talked about needing to transition through some of the research in investment and innovation, but I think it's important to remember that we can't lose sight of the competitiveness of our industry. As my colleague has said, I think we need to do a little more homework in terms of the implications for our industry before we can come back with a really specific recommendation.
It's important to think about this fact for canola: in world trade terms, we're 5% of the world vegetable oil market, so whatever we do in Canada, we need to maintain that competitiveness. Certainly, improving our environmental footprint and the sustainability of how we grow this crop is going to help us differentiate ourselves in the market, but the margins are thin and the competition is hard, so we have to look at both of those in balance. That will be very important to us.