One of the things that we looked at when we looked at opportunities to build on success was the transition we saw between the previous agriculture policy frameworks, Growing Forward 1 and Growing Forward 2. The key supporting programs include things like the support for our Pulse Innovation Project. It was support that was provided to the pulse industry to launch an entirely new area of focus on health, nutrition, and innovation in pulses.
Historically, we were an organization that attended food shows around the world, demonstrated that pulses were grown in Canada and that Canada was an emerging leader in pulse production and exports. Waving the flag around the world grew old pretty quickly. It was time for us to turn to establishing new market opportunities. Agriculture Canada was there to support that transition away from a sole provider of basic proteins for the developing world to an industry that could also provide products to the western developed world. A lot of the programming placed emphasis on that transition to a food ingredient supplier to the western world.