Food traceability is becoming the hot topic. The goal of any food traceability program, as far as an industry and a government is concerned, is basically twofold: one, to limit the impacts on our trade, and two, to recover as quickly as possible.
We need to look at enhancing and developing our agreements and our traceability. If we do have a trade restriction due to an outbreak of disease or whatever, one of the biggest things we can have, and the goal, is regionalization, so that it affects western Canada and not eastern Canada, or maybe we can isolate Ontario. If we have full traceability programs with international confidence, we can do it so that it won't affect our entire industry but maybe only a portion of it. That way we can recover much better and much faster. The economic impact will be far less, because the areas that can't export can supply more domestic market, the areas that can export can supply the export market, and we can maintain our contracts and our reputation.
The other goal is to quickly recover from that and get those restrictions lifted.