I agree with my colleague. It has to be a full system approach, not just at the grower level.
We have to recognize also that Canadians are price sensitive and ask ourselves if we are doing enough as industry and as government to ensure that we deliver the most cost-effective price to our food and are putting the right systems and regulatory framework in place to enable consumers to access low-cost, highly nutritious food that is grown locally or grown somewhere in the country.
The changing demands of consumers is an issue, and how to provide more varieties and more opportunities, whether it's bok choy or other products that we traditionally wouldn't grow, to that demand to try to reduce that footprint. Looking at new packaging and looking at the entire system, as opposed to just one piece such as transportation, is important.
I can give you an example in the supply chain approach of reducing emissions and reducing energy output: the simple activity of dimming lights. That is a strategy incorporated by one major retailer across the country, and at the retail level they've been able to save significant dollars in energy output and reduce their emissions by simply dimming their lights.
It doesn't have to be significant. Simple strategies within the entire supply chain can reduce the overall emissions and contribute to our overall goal of reducing our carbon footprint.