That's a very good question.
To ensure competitiveness, the biggest question is understanding what that market needs, ensuring that we're growing the right product to ship into those markets and that we are creating the right trade agreements with those markets to enable free and open trade.
We can grow some of the best products in the world. Ensuring that we have access to the right production tools is essential. For example, we're currently seeing the deregistration of certain pest management products that are used in the produce industry, products that are currently used and approved in many other jurisdictions around the world. The deregistration of those products will put Canadian growers at a significant disadvantage in growing and shipping product to foreign destinations.
The other piece around that is the inclusion and use of new products. Our system is still slow to introduce new plant protection tools into the market. Without speedy delivery of some of these tools, it's hard for our growers to be competitive.
My recommendations would be access to new tools, opportunities to research and understand what new varieties or what new products we can produce to meet emerging markets, and necessary agreements with those jurisdictions. As I mentioned, in produce, non-tariff barriers include plant health and food safety.
Those are the simplest things that we can break down if we set reciprocal agreements with many of these countries on our food safety systems. The Safe Food for Canadians Act will do that.