We pride ourselves on being very efficient in how we ship. The grower and the industry have worked to ensure the cold chain is managed and that when we ship product, there is very little waste by the time it reaches the end user, the consumer.
There is, of course, waste within the system, but it can be as little as 3% within the entire supply chain, or upwards of 7%, depending on the type of retail establishment and consumer market it's going to. However, the industry has found efficiencies and continues to improve to ensure that when the product is picked, it gets to the consumer.
My colleague mentioned in the apple industry that our biggest concern is product on the ground that could not be picked because of labour shortages. In Quebec, $30 million's worth of apples didn't make it to market one year because we didn't have the workforce to be able to pick those apples. That was two years ago. That is the issue beyond management of the cold chain.