Thanks for that question. It's an excellent question.
Indeed, we do see that some provinces have better support promotion. You're particularly curious about that, right? I know that Quebec, for instance, is a great province to look at. For instance, under Growing Forward 2, they have invested $10 million over three years to support the growth of organics. That started only a year and a half ago and already there are reports that we could share with you showing the increase in transition that has meant and the increase in certified organic production that has led to.
It has increased production and there are a lot of studies coming out now that also show that they've budgeted money for promotion within the public, and that has also translated to weekly sales of organic products. So that's definitely one to turn to, but also I know that in B.C. and the Maritimes there have been a lot of successes, as well as in Ontario.