Yes, of course.
We created the “raised by a Canadian farmer” program. Various retail outlets and restaurants participate in the program. As a result, chicken production and consumption have increased by more than 3% in 2015, and are expected to increase by 4.5% this year. People want local products.
Moreover, Canada is the world's eighth largest producer of chicken, but it accounts for just a small share of our market.
I agree with what Mr. Warren said about the importance of value added products, especially in gaining access to export markets. That said, offering fresh chicken and value added products in Canada is the best way for us to increase our production and generate benefits for the Canadian economy.