They're viable provided you can access labour. Ultimately, what those markets pay a premium for is a high-quality, consistent product, and in many cases a highly converted product.
We're in the disassembly business. It's easy to sell big parts of animals. When you do that, you're typically sending it to someone who's then going to provide the value. They're going to disassemble it into a consumer-ready product.
What our industry will thrive and succeed upon is producing consumer-ready products, both for this country and for countries around the world. There's lots of opportunity developing in Asia. They need to import their protein, based just on their own production capabilities and their growing demand. For us to move up the value chain and provide sustainable jobs, it needs to be in a converted value-added format. That can be viable, but if you're just going to sell pure commodity parts of...and I can speak for Maple Leaf. We run chicken plants as well. If it's chicken or pork or beef, if you're selling commodities, you have to be really, really cost-effective.
That's also a challenge in this country with some of the other regulatory issues we face. There are better places to make pure commodity meat products than in this country. You can go to Brazil or some parts of eastern Europe that aren't part of the EU, and you can get really cheap labour, really cheap pigs or whatever, and you make big chunks of animal, but you send it somewhere else for the value to be added to it.