I can answer that quickly.
We've done a lot of research, most recently to put science behind our environmental footprint. That work has shown that over a 20-year period we've reduced our environmental footprint by 15%. That's innovation. It's improved animal health, improved feed efficiency through using fewer resources and less water, and producing less manure. We're excited to know we can continue to reduce that environmental footprint.
The other part of the conversation you're speaking to is the fact that we use a land base that, in many cases across Canada, can't be used for any other production than forage. It can't be tilled up. We're converting that fairly low-quality feed into a high-quality product that consumers can consume. While we're doing that, we're contributing to biodiversity, carbon sequestration, all those other positive things. A lot of the research we're doing now is to quantify that. We've been saying it for a long time, but you have to put science behind it.