I agree 100%. That's exactly what it is.
Our Canadian products are overwhelmingly much safer than the European products. The technical issues that we are being stopped on in trying to gain access into Europe just make our product a lot safer.
It stems from the fact that in Europe their mentality is that consumers should make sure their products are safe. To make sure they don't get sick, they should cook their meat to the point where there are no bugs that would affect them. In Canada, we believe it's industry's responsibility to make sure that the products we put out there are safe for everybody.
Yes, I think it's completely a trade issue. It doesn't have anything to do with the safety of our product. While we're on the topic, though, I would like to say that since we deem our products to be so much safer, we do want to make sure that any product that is coming into Canada is fully tested so that none of our citizens gets sick from a product because of that.