I would say two things. I'd say that international demand for some of our products is really growing, so that's driving the market, but I would also say that innovation is growing as well.
Taking the example of our food-grade export market, our niche in the market is quality. Other countries have volume. Canada has consistently high quality. That has benefited—there's no doubt about it—from the public research money that's been going into the development of varieties. It has helped our export companies in their relationships with buyers. They can target what they require in the way of product composition. The product they need for tofu is different from what they need for soy milk, which is different from what they need for natto. We're very good at tailoring these products to export markets and maintaining high quality.
At the Canadian Grain Commission, we have a quality assurance program called the Canadian identity preserved recognition system. It is unique in the world in terms of guaranteeing quality internationally, and our competitors can't really compete with it.
That's not an APF program, but it is a Government of Canada initiative. It's been very supportive of our markets.