Absolutely. Of the two main motivators, one would just be purely economical benefits on a farm. I know the BMPs that I adopted on my own farm were mostly because they were financially good for my business operation.
There are also benefits of just doing the right thing. In parts of Canada, fencing out riparian areas was a very popular BMP, and that certainly provides an environmental value as well as an agricultural value. There are probably two main motivators. We'd certainly like to see the environmental value become more visible, and having markets that Canadian farmers can participate in from an ecological goods and services perspective would certainly be an increased motivator, because then you're doing a good thing but you're also receiving some sort of financial remuneration for it.