As one of my members put it to me recently, the sky is the limit for the industry. There is an approach that says “from cradle to cane”. We often think of dairy in the context of food, but there are also supplements. There is also a component in regard to pharmaceuticals, where dairy ingredients can be used in developing future products.
I say that the sky is the limit, because the creation of the hub is exactly for that, to foster innovation in the industry, in regard to the traditional association of milk and consumption products, but also beyond that.