One of the main things we work on with the Canadian young farmers is succession planning, definitely having a succession plan early on in the business. Ten or 15 years is a good start to transition the young farmers so they have that retirement plan, so to speak, for the exiting farmer.
The price of land is a huge issue right now. Land prices continue to grow, and continued interest in the investor sector, as well. It makes it a more competitive market for young farmers to access the land. There's also increasing land rent. Because agriculture is a global market, we're competing against other countries with very low cost of production, so it's a challenge to continue to produce those products. Our young farmers do have challenges moving towards more high-value crops, fruits and vegetables, to be able to afford the land and land rent.
Succession planning is a huge one that we try to push early on for all the hard work for the exiting farmer. All farmers want to see the land that they've worked so hard to maintain their whole life continue on. It's nice for families, but it's also nice for new entrants. There does need to be some programming for new entrants to get into the program as well, to access the capital, because it is a large investment. The good thing about young farmers is they have the time to finance it over a long period of time. It's definitely something we have to encourage.