Definitely the challenge for young farmers is that it's a high-volume, small-margin game. Young farmers are using social media now to market their products differently. Urban farming is also becoming more popular.
It's a big challenge. I wish I had the answer. We need to encourage more young people to go into agriculture. I think our education system is lacking on the agriculture side. It doesn't seem to be an option going forward. For people in high school thinking about college or university, agriculture school is not typically something they've thought about over the past four or five years, not unless they have an agriculture background.
That's something we need to encourage. Agriculture in Canada is one of the highest tech industries going. I can't even guess where it will be in 10 years. It is a very attractive industry, but we need to promote it more, especially on the education side.