That's a very important question. It's a big program at $350 million.
No, the department will not decide how it's going to be spent; that will be done in consultation. We're going to sit down with the dairy industry. I hope and expect that with the dairy sector we will find out just how this money should be spent. That's what we want to do. We want to make sure that this is a bottom-up issue; this is not a top-down issue at all. We want to find out what the farmers really feel they need in order to innovate.
I've been in the dairy industry, and just as a small example, I milked cows sitting on a stool. The last milk I shipped went through a bulk system with automatic cleaners and automatic washers and pipelines and all that. There's no end to the innovation and what we do in this world and line to innovate. Either you're on the cutting edge or you're not.
We as a government, and I know everybody at this table as members of Parliament, want to make sure that our agricultural farmers are on the cutting edge, but they will decide, with the other groups across the country and the department and me, how this program will be put in place.
The same thing applies for the processing sector. We want to make sure that the processing sector is on the cutting edge so it can produce these quality cheeses in order to compete. I know you feel that your processing sector is every bit as capable as any other processing sector in the world. They have $100 million of federal funding in order to make sure they are innovative, and I'm sure they will be.
With that, when CETA comes into play, you will find that they will be able to deal with many of the issues, not to mention the 700 million new customers that are available in the European Union. This is a great deal for Canada and I hope and feel that it would be a great deal for the supply-managed sector, particularly the dairy sector. We will end up with a much stronger dairy sector in this country. That's what I wanted to see happen and I'm sure that's what we will see happen.