Pierre's right. There is flexibility under those broad headings for provinces and territories to decide where they're going to put their emphasis, except in the context of the Growing Forward agreement. There is a stipulation that provinces and territories, in relation to the money that is provided for those cost-shared strategic initiatives, at a minimum have to spend 25% of the money for competitiveness and market development, and 25% of the money for innovation. The reality is they spend more than that, but there is a stipulation that they must, at a minimum, spend 25% of the funding that we provide to them in those two broad areas.
In relation to examples, each province and territory has the flexibility to determine the nature and the types of programs they're going to deliver, and the eligible activities associated with those programs. For example, we know that under the market development and competitiveness pillar of programming, the type of support provinces and territories would provide would focus on helping our industry differentiate Canadian products both at home and abroad from those of competitors. Again at the provincial and territorial level, we would provide funding through that programming that would help in the development of market information, and help exporters get ready, building their capacity to export to specific markets. We would help support firms in identifying and capturing new market activities.
There would also be support for implementation and adoption of food safety, biosecurity, and traceability systems, which is very much part of Canada's brand internationally. We very much help underscore the importance to Canada of making sure that we produce safe food, and that we're able to trace that food from the farm to the plate.
For example, I can tell you that in Ontario they've set up a market development program that supports industry's efforts to access new and emerging markets and expand existing markets. They also support projects related to market assessments or audits: planning, training, skills development, meeting industry standards or practices, and implementation of marketing plans. That's an example, and every province, again, has a slightly different type of program, but they all have to have programming in those three areas. They structure those programs to meet their local and regional needs.