We have a number of available tools at our disposal. The most obvious one is to use the disciplines and the rights and obligations we've negotiated under the World Trade Organization. If we face a market access problem or non-tariff barriers, often the Canadian delegation, through....
There are regular meetings, several per year, of committees at the World Trade Organization with regard to sanitary and phytosanitary measures or technical barriers to trade. At the margins of those meetings, or at the meetings per se, our delegation will raise questions. We'll have meetings with foreign countries to better understand the measures but also to try to see if we can discuss with the foreign country other ways for them to achieve something that is often based on a legitimate policy objective or whether they can find a way to apply their measures in the least trade-restrictive fashion as possible.
If the problem is not resolved, we always have the recourse of the dispute settlement mechanism, the tribunal that exists under the World Trade Organization. This is what we did, for example, when we had concerns and problems with respect to the United States' mandatory country-of-origin labelling that was introduced under the United States farm bill of 2008. When we use such dispute settlements, however, it's really as a last resort. Unfortunately, it takes years to get a satisfactory resolution. In the case of COOL, the measure was introduced in 2008 and the issue found a resolution only in December of 2015. It took a number of years.
As well, if we have trade negotiations or we are negotiating a free trade agreement, as was the case recently with the European Union, we can try to address these measures by having either disciplines or political commitments attached to the trade agreement.
These illustrate the types of vehicles we can use. In addition, of course, there are the advocacy bilateral contacts that the industry would either use on their own or jointly with the government to make representations to foreign governments.