Thank you, Mr. Chair.
Thank you very much for the invitation to be here this morning.
First, I'd like to explain a little bit about the Canola Council and our industry. The Canola Council is a value-chain organization representing the entire canola industry, including the 43,000 canola growers, the developers who develop the seeds, the processors who turn canola seeds into canola oil for human consumption and meal for livestock consumption, and the exporters who send canola seed for processing at its destination.
Our industry has a plan to meet the world's growing appetite for healthy oils and protein. “Keep it Coming 2025” is our plan to meet this increased demand through sustainable production and yield improvement, achieving 26 million tonnes of production by 2025.
Allow me to put that 26 million tonnes into perspective. Our industry has doubled production over the last 10 years and now produces about 18 million tonnes of canola a year. We're driven by international demand, and we will keep it coming, but we will only be able to do so if we are able to have stable and open trade with the markets that value our products the most. This is why stable and open trade is a key pillar of our strategy for growth, along with sustainable production and differentiated value.
More than 90% of what we produce in Canada is exported as seed, oil, or meal. This was worth more than $10 billion last year in export revenue for Canada, which is roughly three times the value of a decade ago. Our exports are bringing value from international markets to drive growth here in Canada. Access to a variety of markets free of tariff and non-tariff barriers is essential for our industry to earn the most value for our exports.
We've had success in improving market access for canola by working with government, and we have a plan for market access for the future. The Canola Council has prioritized the key market-access challenges facing our industry. We have a long-term plan to improve market access. In our plan we focus on tariffs; biotechnology and innovation; sanitary and phytosanitary measures, or SPS; and sustainability.
For innovation and biotechnology, it's about ensuring that these technologies are regulated based on science, including innovations. For sanitary and phytosanitary measures, it's ensuring that measures designed to protect plant, animal, and human health are predictable and based on science. For sustainability, it's about ensuring that the practices our industry uses are recognized as sustainable.
Co-operative efforts by industry and government have been successful, and they must continue. For example, the support of market access by the Government of Canada has been instrumental in achieving stable access to China for our canola seed until 2020. Our success with China is a testament to the government's commitment to science-based regulations and science-based rules of trade.
Former trade minister Chrystia Freeland, agriculture minister Lawrence MacAulay, and Prime Minister Trudeau all had a hand in achieving that success, and support must continue to be able to resolve these market access issues in the future.
Through all of this effort, we have seen first-hand that market access is truly a team effort. We've had success because we've worked together, both within industry and across industry and government. For example, by working with the market access secretariat at Agriculture and Agri-Food Canada on non-tariff barriers, we've maintained markets worth $2.7 billion in 2016. These were addressing non-tariff barriers, like canola seed going into China and our access to biofuel markets in the European Union and the United States. By eliminating those non-tariff barriers, just in 2016, we've maintained access to markets worth $2.7 billion.
The market access secretariat brings together resources from across the Canadian government, including the Canadian Food Inspection Agency, the Health Canada pest management regulatory agency, Agriculture Canada, as well as Global Affairs, the provinces, and officials at our embassies abroad.
Similarly, our industry has demonstrated that we can come together and work with government co-operatively to address these issues, but there is more to be done. Non-tariff barriers are preventing our industry from growing, and trade agreements can help.
I'd like to focus my specific comments on two areas. The first is an example of what has worked in the past, and the second is what should be included in future trade agreements.
As an example, we've had success in advancing policies to prevent trade risk caused by low-level presence. Low-level presence refers to the presence of a biotech crop approved in an exporting country but not yet approved in an importing country.
We've seen this success through several initiatives. Consider the trans-Pacific partnership and the Canada-Europe comprehensive economic and trade agreement. Both included low-level presence in the text of those agreements. There's also a global low-level presence initiative led by Canada that is advancing policy solutions with 15 like-minded countries, and Canada has released a model policy on how countries can support stable trade while respecting their regulatory obligations.
How did we achieve this success? We've seen success on LLP because there has been a whole-of-government approach and we have had clear direction from parliamentarians and ministers. Industry has also worked closely with government throughout this process. All three of these are required for success: a whole-of-government approach, a clear direction from parliamentarians, and industry engagement in the process.
Now, looking forward to potential free trade negotiations with China, we note that China is a very important market for canola but more broadly for agriculture and certainly for grains and oilseeds. There are clear opportunities for a free trade agreement to prevent non-tariff barriers that are hampering our industry. You've heard two of them mentioned. I'll expand on that slightly.
Key examples are related to biotechnology and crop protection products. As Brett outlined, before Canadian growers can use these new biotech seeds or use these new products to protect their crops, these products must meet Chinese requirements. As approvals are much slower and less predictable in China, this means that Canadian farmers are denied access to these new innovations.
There is an opportunity through free trade agreements to get solutions for these non-tariff barriers. For example, there are opportunities for Canada and China to further define what both countries have already agreed to through the WTO—making SPS measures that are based on science and that are the least trade-restrictive measures possible.
In the case of crop protection products, this could mean that if a residue limit for a crop protection product does not exist in one country, the other country's standard—or an international standard—could apply on an interim basis while the importing country completes its domestic process.
That's just one example, but it's important to realize that getting rid of these non-tariff barriers will have benefits for the entire value chain. For seed developers and life science companies, it creates a more predictable investment environment, and that encourages more innovation. For growers, it means more options to control pests such as insects and weeds, and it means better access to new seed varieties. For exporters and processors, it means more predictability, and that means less risk and more value back to Canada.
In closing, canola has grown because we are a competitive exporter with access to world markets. It contributes more than $19 billion to our economy every year and supports a quarter of a million stable jobs. Maintaining and growing this prosperity will depend on successfully overcoming future market access challenges and non-tariff barriers.
I look forward to your questions.
Thank you.