I'm no scientist. I don't understand the science and I would never claim to understand it, but based on our past study of GMO salmon, it was evident that among those who advocated against GMO, the science just was not there. We asked them to provide the science, and unfortunately all they could advocate for was that we provide more research dollars to do more research. There seems to be a disconnect between some groups, and urban Canada could be concerned about pesticides, especially not knowing where food comes from anymore.
Public trust is built into the new agricultural policy framework. We know there's an issue. I'm trying to see, from an industry perspective, how we can provide that public trust with the other side to ensure we continue having that adult conversation so that we're not constantly confronted with Internet science.