I think there is even a broader perspective within the seed treatments. What happened was that the regulation that was put in place required us to prove a need for the use of neonic-treated seed through soil-testing protocols. We had to find so many bugs in a site in order to prove that we needed the use of it. That has come fully into effect for this planting season, with a kind of third party auditing system that's going to start next year.
Beyond that, I think farmers in Ontario identified the risk and decided they wanted to take steps towards that. We wanted to do it in a non-regulated manner. The government decided that regulation was one path they wanted to take, so they did it.
With regard to expanding adoption of cover crops, I plant sunflowers and buckwheat after winter wheat, and it's just loaded with wild pollinators and whatever other pollinators are out there.
Those are some of the strategies that producers are using on their own initiative. We're not singularly focused just on seed treatments; we're looking at the broader environmental impacts on our farms and looking at the risk. It's naive to think we aren't having some impact on the environment. Our job is to minimize it or get it to a point where it's at an acceptable level that society is okay with.
Sometimes I think we argue with society about what that level is, and I think we have to have a broader debate about that. However, those are some of the strategies that are in place.