I see we're splitting it three ways now.
It was earlier mentioned that you're a co-operative at Agropur. I know that Gay Lea is a co-operative. There are lots of co-operatives. Maybe one of the other arguments, in a positive way, is the co-operative financial model, where the money actually does get back to the farms and does get back to the producers. How strongly has that argument been made in the past, and is that an argument you'd be using going forward?