It's already been said. Poultry is at the greatest risk of dying during transportation. There should be very little reason why cattle die during transport. We're talking at a very sort of base level here, in terms of animal welfare, about transporting animals so you don't kill them. You shouldn't be killing any animals when you transport them.
We need to go for a higher level of standard so that it's actually beneficial for the industry in terms of saving money, getting better product quality, but increasingly now, by increasing consumer confidence in the food that they want to buy. They don't want to buy food if they think there's any risk of animals being exposed to suffering in their production. This is all—