How do we educate consumers that farmers do what they do because of animal husbandry? Farming is constantly changing, but how do we stop the people who are not directing it on a science basis? We saw the situation in Ontario with neonicotinoid and bees, and really we were chasing that science, where the rules that came down weren't based on any kind of science.
How do we get the message out to consumers that what we do in Canada is the best way we know how, and that there are proven practices that work?