There's been a tremendous increase in the number of farm loans that have been written over the last 10 years. Part of it is an increase in the value of assets. I would be remiss to say that 10 years ago a lot of our competitors in the banks weren't interested in agriculture, but over the last 10 years they have become very interested in agriculture again, so they're very open to making farm loans.
Perhaps this is an unparliamentary term, but I've used it a few times: agriculture has become very “sexy”. Food—especially eating healthy and growing good Canadian food—has become very popular, so in urban areas there's interest in food and growing things that wasn't there 10 years ago.
There's certainly been a much greater demand for our products. Returns to farmers have been very good as well, so there's been a great interest in lending to farmers, and farm debts have gone up for sure.