It's twofold. First, there is the perceived economic instability of our particular sector, especially if you're looking at it from an historical viewpoint. That's been a challenge. There's a difficulty in accepting what we call the new reality with export markets and a growing world protein consumption that's going to benefit our industry going forward. That's always been a challenge for us.
Second, the other issue we have in attracting new people to livestock is that we are under more and more pressure in the livestock industry from other special interest groups that are not in favour of livestock farming. There is public pressure there that can turn off new entrants.