Again, it goes to confidence in our industry. It's difficult to attract new entrants to our industry due to the historical instability, even though lately it has been very good. It's difficult to attract new entrants to our industry with, again, financial institutions being a little bit more nervous about our industry than they are about, say, the dairy industry. That's always been a challenge.
We need to attract younger producers. I am not an old hog producer; I should be, but I'm not. I'm actually probably just barely on the below side of average, which is difficult to believe. Anything we can do—the reinvestment of capital, the strengthening of our export markets, the continuation of profitable markets, a rebuilding of confidence within the lending institutions for our industry—those are what we need to have happen in order to attract new entrants and younger people. We need to look at it as an attractive career choice.
We often look at farming as a way of life, and it is, but it also needs to make economic sense. I'm very aware that any dollar that comes into our industry from the federal government is an investment and that the federal government is utilizing taxpayers' dollars. I always want to make sure that any dollar that is spent on our industry returns two or three to the provincial economy, and so does every young person investing in our industry. They need to know it's a good investment 10, 20, and 30 years down the road, so they don't choose another career path.