Thank you for the question. It's a good one and one we ask ourselves quite often, wondering what is the secret to success here.
What comes to mind is, in anything, how do we change the adoption of practices? In agriculture and anything else, you kind of think there's the stick, and there's the carrot. The dollars and cents study is that here are seven practices, here's your recipe for success, and here's the financial gain, do it. It's going to be wonderful; we have the stats to prove it.
We find in our studies in talking to farmers that there's.... I have a study in front of me here with the Agri-Food Management Institute, and really the change in behaviour came from regulations, lenders, and from other people or incentive programs. For some farmers, say for the top 25%, it's because they fundamentally believe in improvement and better practices, and they want to adopt those practices.
For the remaining side, we need to get the rest of industry around this. There's a significant lack of profile for and value of farm business management in just the rhetoric of the industry. From government to lending institutions, we need them to support that idea too.