I think it's fundamental. I'm glad you bring up the export and the market access piece, because when we look at the next policy framework—and I know you have already done a study on that—we see emphasis on market access, innovation, and all these things, but really you need a fundamental system to make sure that the farm is capable of entering those markets, or capable of taking on an innovation and maintaining, sustaining, and growing that.
Our fear is that, without proper planning, that foundational piece, and with 25% of the farmers having a business management plan—which is really a fundamental piece for success and maybe we've gotten lucky so far—it's really hard to know whether we have the capacity to succeed.
The opportunities open up to those farmers who do those practices, but again, it's hard because we don't exactly see the support in the rest of the industry for business management, and business management is as important as everything else. They think a really nice dichotomy and where we need to dovetail is business risk management programs and farm business management.
So could there be some sort of an incentivized piece where we say if they're accessing business risk management programs, maybe there are some incentives if they can demonstrate these farm business management practices? Then we know they're doing everything they can in their capacity to manage the risks that are in their control and then we on the other side, the government, are there to help them along the way for the rest of the risks.
We would love to see that profile and the value of business management raised in that way as a fundamental contributor to ongoing success, long-term success, and back to the business continuity and succession piece.