It's not an agricultural development model. It's a business development model. Franchise owners, meaning producers who acquire a franchise from Pangea, obtain 51% of the shares of a company whose destiny they don't control. In Quebec, the producers must own 51% of the shares, because their companies can therefore qualify individually for La Financière agricole du Québec programs. If the company owned only 49% of the shares and Pangea owned 51%, Pangea would be considered an aggregate company, meaning a group of companies. The Financière agricole programs would then be less beneficial.
The business model is built for people to derive the maximum benefit. However, based on this model, producers really have no control over the choices and destiny of their company. That's why I'm talking about the “franchising” of the farming business. We certainly don't want to see this model develop. Also, the model is based only on grain production. There's no livestock, because people want as few assets as possible. They don't want barns. The model won't help our rural regions develop.