As a beef producer, I think I can say this. We have to do a lot better job of aligning the sector right from the genetics we're using to the person who is buying the steak at the end of the day, taking a look at the qualities that are being looked at. How do we align our packers, our feedlots, and our cow/calf producers to ensure that these are working together?
I think it's going to be more important as we move forward, because with some of the technology on genomics we'll get a better understanding of the types of sires that are going to produce offspring, and I think we can share information across the chain a lot better than we do now.