In the labelling modernization work that's currently under way, there are actually a few wins for the fresh produce sector. We're very happy with some of those components on a domestic level. I know there's no intent on creating a non-tariff trade barrier with the regulations. The challenge that comes into play is how to recognize the science for that label. I always look at the EU. I can walk into a shop in France and then walk into a shop in Germany. I see product flow in packaging from multiple countries. I understand the package and I can generate the right information out of it, but they're not the same labels. It's a regulatory model, an acceptance of equivalency that enables the flow of product. That is an ideal scenario for us.
How do we create that acceptance of equivalency so that we can ship...? Is it legible? Is it in a common language or tongue? Those elements are fundamental. I'm being very general. Of course, there's more complexity and science behind that, but how do we get there? The challenge is that our current model is extremely complex to bring it back.